Emerson Media Becomes SiteRocket Labs

As you may have noticed, we recently renamed Emerson Media to SiteRocket Labs. Before I tell you why, I’ll tell you what is not changing: Our great clients, great work, amazing category, and commitment to doing the right thing for our clients. In other words, we are doing the same great work today as we did last month.

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6 Key Business Benefits of Open Source Technology

Open source technology is our bread and butter for a lot of reasons that, in the tech space, are so obvious that they don’t need explaining. But when businesses approach us, the benefits of using open source technology aren’t always so clear. On a regular basis we get hit with the simple but very smart question: Why is open source the right choice for us?

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How to Prevent your API Project from Turning into a Monster

Talk to any technology professional and you’ll hear horror stories about API development and integration projects that took months longer than expected, went way over budget, or (worse) failed completely. This is, unfortunately, an all-too-common scenario. So if you’re planning to embark on a project that involves integrating different systems together, be sure to read this first.

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10 Ways Your Business Can Avoid Technical Debt

It’s possible to develop any web or mobile application in many different ways. Developers are constantly faced with decisions about how to structure their code or infrastructure, and it can be tempting to choose easy short-term solutions instead of the best overall strategies that can last for a long time.Technical debt is the extra work that builds up when short-term decisions are made. What might have seemed like an amazing “quick fix” in the past can turn out to interfere with the growth and maintenance of the application in the future. Like financial debt, technical debt can build up over time – the longer it’s neglected, the longer it takes to pay off. And the interest rate in the software world is very high!

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Apple, the FBI, and UX Tips for Designing a Website People Can Trust

You probably heard about Apple’s decision to oppose a federal court order to aid the criminal investigation of one of the San Bernardino shooters by unlocking their iPhone. Opinions are coming down on both sides of that news, but one thing is very clear: Regardless of where individuals stand on Apple’s announcement, people are definitely wary of how their privacy is impacted when personal data is collected and used online.

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We ♥ Startups: SiteRocket Labs and a Social Network that Needed to Scale

As you may know, SiteRocket Labs is headquartered in Boston – the birthplace of some remarkable innovations – so it’s no surprise that we dabble in the startup space. What excites us the most about working with startups is the opportunity to take part in projects, from the ground up, that change how people live. […]

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Easter Eggs for Fun and Profit

By now you’re probably familiar with at least a few website Easter Eggs; after all, who hasn’t clicked on an interesting Google Doodle, or found a hidden secret by keying in the Konami code (↑↑↓↓←→←→BA) on a popular site? For those who missed Easter Egg buzz, Wikipedia defines website Easter Eggs as “secret responses that occur as a result of an undocumented set of commands. The results can vary from a simple printed message or image, to a page of programmer credits or a small video game hidden inside an otherwise serious piece of software or on the web.”

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Web Development Terminology You Want to Know

There are many specialized terms which refer to all aspects of web development and web design. Not everyone is a computer scientist, and we don’t all have a good working knowledge of web development technology. That’s why we assembled this list of commonly-used web design and web development terminology.

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7 Web Design Principles for a Mobile World

It’s official: Americans now spend the majority of their internet time accessing content via a mobile device, rather than a PC. So what does this mean for website design? Put simply, if your website is not optimized for mobile, you may be driving customers away. But don’t worry, you don’t need to spend big bucks on a native app! Here are a few simple tips that will help you create a mobile-friendly web application.

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9 Ways to Ensure that your Web App is Secure

Few things can hurt your brand more than a security breach that exposes your customers’ personal or financial data. Even if you are not a security expert, you should think carefully about what information you need from your customers, whether and how you will be storing that data, and how to keep it safe. Here are some tips to make sure that you’ve taken the minimum necessary steps to safeguard your members’ data.

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